so far away and now,Baume & Mercier BE THERE
Posted by Luxury Watches on July 30, 2011 [Edit] Leave a comment (0) Go to comments
Today ,we should begain the blog with a new brand,that is Baume & Mercier.At first, i have to discuss its name in chinese . In order to open the market in china,the marketing manager named their brand with chinese,which is just means watches for celebrities.
Then what is the history story ahout Baume & Mercier?
It all started when Louis Victor and Pierre-Joseph-Celestin Baume found the “Freres Baume” trading entity in the Les Bois Village in 1830, which lies within the Swiss Jura Mountains. From there a dynasty took off among this family that had already been making watches for several years.
In 1834, members of the Baume family founded the Societe Baume Feres in Le Bois. At first the family targeted enameled pocket watches, but it soon branched off into a large company with great diversity. In 1844, Joseph Celestin Baume traveled to England to set up business relations. It was this trip that helped diversify the company and spread their watches across Europe. Soon after, watches signed “Waterloo,” “Diviko” and “Sirdar” opened markets in Australia and New Zealand.
In the early 1880′s the second generation of the family headed the company into more modernized watches. Louis-Victor’s son, Alcide Eugene headed the Swiss firm while Alcide’s brother, Arthur Joseph was managing the London branch. Their elegance and precision was rewarded in 1893 as their watches won the timing competitions at the Kew- Teddington Observatory. The watches scored 91.3 out of 100 possible.
The turn of the century saw new and exciting things for the company beginning in 1912. It was in 1912 that William Baume met the watchmaker and jeweler Paul Mercier at the Geneva watch and jewelry shop in Haas. This meeting between the two would eventually lead to a signing for the establishment of Baume and Mercier in Geneva on November 26, 1918.
After World War II Baume et Mercier concentrated on conventional men’s watches, sports chronographs and ladies’ jewellery watches. In 1965 the Piaget family bought control over Baume et Mercier. One of the world’s thinnest calendar watches with a mini rotor was produced under Piaget’s aegis. In the same year the new owners switched to electronic tuning fork movements, and from 1970 increased investments in quartz movements. At the end of the 1983, Baume et Mercier temporarily ceased production of mechanical watches. In 1988, Christian and Yves Piaget sold 60% of their stake to Piaget holding S.A., also selling Baume et Mercier S.A. to Cartier Monde S.A. in Paris. In 1993 the Cartier group became sole owners of both Piaget and Baume et Mercier.
Currently, Baume et Mercier just opened a store in Switzerland in 2004 and has made a name for itself as a trendsetter. Continuous production and modernization in watches such as the Riviera, which was released in 1980, has kept the company alive and strong over 170 years later.
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